Michelin poster from 1898.
Nunc est bibendum!!..
(Now is the time to drink!!..)
c’est à dire: // “à Votre Santé // le pneu Michelin // boit l’obstacle!.”
(that’s to say: // “To your health // the Michelin tire // drinks up all obstacles!.”)
signature right: O’Galop (Marius Rossillon)
The first depiction of the Michelin Man making  a toast. He is also known as Bibendum, possibly because of this poster.  The phrase Nunc est Bibendum! is taken from the Odes of Horace.
via Wikipedia

Michelin poster from 1898.

Nunc est bibendum!!..

(Now is the time to drink!!..)

c’est à dire: // “à Votre Santé // le pneu Michelin // boit l’obstacle!.”

(that’s to say: // “To your health // the Michelin tire // drinks up all obstacles!.”)

signature right: O’Galop (Marius Rossillon)

The first depiction of the Michelin Man making a toast. He is also known as Bibendum, possibly because of this poster. The phrase Nunc est Bibendum! is taken from the Odes of Horace.

via Wikipedia